SmartRep is a technical distribution company of high-tech capital goods for electronics manufacturing. In the German speaking area SmartRep covers the sales and service for an exclusive product portfolio in the field of SMT manufacturing. SmartRep offers cross-plant process know-how and is a long-standing partner of world market and technology leaders for system equipment. With its selected product portfolio, SmartRep can offer individual solutions from one source, from standard systems to an entire production line.



Not mass production, but frequent product changes and small series are your everyday business?
High mix, low volume characterizes the productions of EMS service providers as well as small and medium-sized enterprises. We know the daily requirements and challenges when every move has to be made and new programs have to be written for small series. Our tools support these fast product changes and offer a wide range of assistance so that high-quality products can be produced from the very first board.

Automation plays an important role in focusing human resources on core tasks. SmartRep is therefore happy to advise you on software and hardware solutions that are tailored to the needs of small and medium-sized businesses.

Our philosophy


Our philosophy for quality and service is also refelected in our ISO 9001:2015 certification:

Since 2014 SmartRep is allowed to adorn itself with the ISO 9001 badge. In 2018, SmartRep was certified to the new ISO 9001:2015 standard, which introduced a standard in quality management at SmartRep. This will increase the transparency of work processes and thus achieve even better customer satisfaction. The ISO certification also brings advantages on the market: It signals to our suppliers and customers that SmartRep has a high standard for processes, products and services, which is regularly checked by external auditors. In the case of SmartRep, the review of the management system covers the areas of sales, application and service of high-tech capital goods for electronics manufacturing.


QAS-certificate: ISO Zertifizierung_9001_2015


Social commitment is also part of our philosophy :

We are happy about our success and thus also support social projects. We have already supported first-aid training projects for children several times.


The management – successful for years!


Rudolf Niebling and Andreas Keller are the managing directors at SmartRep. Their formula for success lies in the enterprise concept: As SmartRep works as distributor we can precisely select our suppliers and so compile an excellent product portfolio. SmartRep selects quite deliberately – our products must be among the top 3 on the world market, is the motto.



The SmartRep GmbH was founded in 2004 by Rudolf Niebling. In 2009 Andreas Keller joined as managing director and together the swabian-hessian Duo pushed the enterprise from five up to 30 members of staff. They installed a close sales and service net: Our headquarters with a huge demo center, where trainings and machine presentations take place, lies in Hanau, near Frankfurt. For also providing our customers in southern Germany, Austria and Switzerland with a quick support SmartRep built a subsidiary in Burgau (Swabia).