The management – successful for years!

Rudolf Niebling and Andreas Keller are the managing directors at SmartRep. Their formula for success lies in the enterprise concept: As SmartRep works as distributor we can precisely select our suppliers and so compile an excellent product portfolio.

Their Vision:

“With our unique product portfolio we can offer our customers individual solutions up to entire production lines – all in one hand.”

“As a competent and long-term partner we support our customers and their increasing demands on their way to industry 4.0.”


The SmartRep GmbH was founded in 2004 by Rudolf Niebling. In 2009 Andreas Keller joined as managing director and together the swabian-hessian Duo pushed the enterprise from five up to 30 members of staff. They installed a close sales and service net: Our headquarters with a huge demo center, where trainings and machine presentations take place, lies in Hanau, near Frankfurt. For also providing our customers in southern Germany, Austria and Switzerland with a quick support SmartRep built a subsidiary in Burgau (Swabia).